FORGET THE RULES. DRINK DIFFERENT.
This is wine for the bold, the curious, the ones who know that the best nights happen when you least expect them. The ones who live like the glass is half full. Are you in?
THIS IS WINE FOR THE WILD AT HEART.
THIS IS WINE FOR THE WILD AT HEART.
BOTTLE SHOP
For people who like making memories as much as pulling corks. Single-vineyard, limited release wines from the best regions across Northern California.
MERCH & APPAREL
Spread the optimism and relax in style with your favorite designs from HFWco.
Regular price
$42.00
Limited Production
Low Intervention
Made With Love
Virtual Tastings
Fast Shipping
BEYOND THE LABEL
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Stay Optimistic: The Underdog Worldview the World Needs Now
In a world overwhelmed by noise, division, and fear, optimism has never been more necessary — or more defiant. Not the soft kind, but the kind shaped by resilience and fueled by the underdogs who keep showing up. Here’s why ‘Stay Optimistic’ is the worldview at the heart of Half Full.
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Everyone Was Wrong About Merlot—And This Generation Knows It
Merlot didn’t fall off—people just followed the wrong trend. A movie turned it into a punchline, but this generation is finally rewriting the script. The truth? Great Merlot never stopped being great. And the bottle proving it is right here.
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Albariño: The Underdog Leading a White Wine Revolution
Tired of the same old whites? Albariño is the vibrant, citrus-kissed underdog shaking up wine lists and redefining what a white wine can be. With roots in Spain and a growing foothold in California’s sunlit vineyards, this rare gem offers zippy acidity, a hint of salty sea air, and a personality all its own. Whether paired with fresh seafood, spicy tacos, or creamy cheeses, Albariño’s energy and versatility make it a must-try for wine lovers looking to sip outside the ordinary. Discover why this lesser-known varietal is becoming the white wine to watch.
Hypothesis Confirmed: Wine Improves Everything.
Hope looks good on you. Pessimism is so last season. Good vibes only.
