Bottle Shop

Organic grapes. Limited-production. Single-vineyard. California grown. For people who care about what they drink.

HFWco Merch

Spread optimism with your favorite design from HFWco.

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One Vineyard. One Vintage. One Shot.

Half Full was born from years of garagiste winemaking—chasing great fruit, working with what we had, making something real. That mindset still drives us.

Every wine we release is tied to a single vineyard, a single harvest, a fleeting point in time. Some are blends. Some aren’t. All are one-and-done. Because the best things in life don’t stick around. They show up, surprise you, and stay with you long after they’re gone.

That’s what we make.

Wines you want to open. Wines you want to share. Wines you’ll wish you had one more bottle of. No pretense. No repeats. Just really good wine, made to spark connection and conversation.

Spring is in full bloom, and so is Dream Machine. This isn’t your garden-variety rosé—it’s bold, vibrant, and just a little rebellious. 🍊🌸 With flavors of blood orange, apricot, and a kiss of candied orange peel, it’s made for long afternoons, and golden sunsets. Pour a glass, let the garden grow wild, and soak in the season. #StayOptimistic #DreamMachineRosé #SpringVibes #RoséAllDay #HalfFullWine
Why Half Full? Simple—we believe life’s better when your glass (and your mindset) is half full! Optimism isn’t just feel-good vibes—it’s your secret weapon for a brighter, healthier, and happier life: • Feel Great, Stay Healthy: Optimists stress less, smile more, and even boost their immune systems. Yes, positivity packs a healthy punch! • Bounce Back Stronger: Challenges happen, but optimism helps you see possibilities, find solutions, and come out stronger. It’s resilience in action. • Inspire and Lead: Optimistic people uplift others, lead with vision, and keep the good vibes flowing. Positivity is contagious—spread it around! • Fuel Progress: Every innovation, every breakthrough, started with someone believing in a brighter outcome. Optimism ignites action, sparks creativity, and drives change. • Realistic but Positive: Staying optimistic doesn’t mean ignoring reality—it means choosing to focus on opportunities instead of obstacles. At Half Full Wine Co., staying optimistic isn’t just our motto—it’s our way of life. We’re here to remind you that your glass (and your life) can always be half full. Cheers to the bright side of life. #optimistic #winethoughts #life #goodnews #mindset
When life gives you lemons 🍋 Find someone who’s life gave them rosé And, grab a glass ✌🏻 Speaking of rosé—check out the #DreamMachine %100 Grenache Rosé ZERO residual sugar Sourced from a single-vineyard Pair it with: • Spicy tuna rolls and reckless ideas 🍣🔥 • Sunset picnics that turn into late-night adventures 🌅✨ • That playlist that makes everyone dance 🎶🍷
Press for wine. 🍷 Who wouldn’t want a little optimism at their doorstep? #StayOptimistic #HalfFull #winetime #winelovers
Uncork the Dream Machine. This isn’t your delicate, whisper-of-pink patio sipper. This is Rosé with an edge. A wine that shows up, steals the scene, and dares you not to have fun. It’s not here to blend in—and neither are you. Go on, take a sip and let’s make some new “remember when” stories. #wine #winetasting #grenache #rosé #rulebreaker #uncorked #amador #wtf #dreambig
Just out here floating past the Monday madness like it’s nothing. Good vibes only. Stay optimistic. ✌🏻 #beachday #goodvibesonly #mondaymood #stayoptimistic #halffull

BEYOND THE LABEL

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